Use One of These Six Business Name Styles In Choosing a Name

Use One of These Six Business Name Styles In Choosing a Name

As you begin your online creative business, you want your business name to resonate with your target audience. You want something catchy and memorable that helps establish your brand.

It can be stressful trying to come up with the perfect business name for some of us. It’s something I struggle with for my ghostwriting business. So instead of narrowing it down I simply use my own name 😉 But since my goal is to make my name synonymous with my (future) published books, the name works.

 

There are lots of ways of naming your business.

 

Let’s just look at a few styles to consider when you are ready to decide on the right name for your business.

 

Be Unique.

A memorable business name is different and unique. It might include made up words, special meaning words or ones that are rarely used. Beware though, that these types of names can be difficult to spell or pronounce.

Example: Xerox or Pfizer.

 

Obvious

Opt for a name that clearly says what your business is about. You eliminate confusion about the company. One challenge though, is the possibility that other companies will have similar names.

Example: Kraft Foods or Newsweek

 

Name-Based

This style uses the first name, the surname or some form of the name as part or all of the business name. It can be a real name or a fictitious name. One challenge could be the issue of what happens if the company is sold.

Example: Johnson & Johnson or Jenny Craig

 

Mainstream

This is common everyday words turned into your business name. Potential problem is the likelihood that your business might be ignored.

Example: Staples or Target

 

Trendy

Business names that use a trendy word are popular, especially in technological companies or businesses that are in the pulse of what is new. Challenges might be the relying on the trend that could potentially change quickly.

Example: Google or Verizon

 

Initials

This business style uses the initials from the official name to brand it. One drawback is there could be more than one company with the same initials.

Example: UPS or IBM

Choosing your business name is important– and can be exciting— when starting your business. Remember, however, your business name will play a minor role on how successful your business is. Build your business on a well-developed foundation instead of around a name.

The process of choosing your name is different for everyone. How did you come up with your business name? Share Your Story in the comments below.

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