Use One of These Six Business Name Styles In Choosing a Name As you begin your online creative business, you want your business name to resonate with your target audience. You want something catchy and memorable that helps establish your brand. It can be stressful trying to come up with the perfect business name for some of us. It’s something I struggle with for my ghostwriting business. So instead of narrowing it down I simply use my own name 😉 But since my goal is to make my name synonymous with my (future) published books, the name works.   There are lots of ways of naming your business.