Branding
Marketing with content
5 Things Every Author Website Should Have
Even before your book is published, as an author you need to have a website. It is where your readers, publishers, editors and other media will go to find out more about you and what you’re up to. There are a few pages that every author website should have. They’ll help your readers navigate your website. Also, some pages are required for other reasons, such as web regulations or search engine optimization. Take a look at some of your favorite bestselling authors’ websites. Take note of what they include, how they are set up and how the author interacts with their readers.
The Secret to Creating Powerful Shareable Images
Creating images that get shared across the social media channels can be a challenge. I’ve seen many of mine just die while others get shared. What’s the secret? Last time I shared 5 Easy Ways to Turn Your Basic Image into a Unique Image. That’s just one way to create shareable images. Check out this infographic for help creating powerful images.
How to Write Quality Blog Content Quickly and Consistently
Every blog relies on content, whether it’s video, written or some other form. Finding the time and inspiration though, can be difficult. If you want to run a successful blog, however, you have to be able to write quality content quickly and consistently is vital. There’s a direct correlation between the amount of content you write and the number of visitors you get. Great bloggers are able to write quality content more or less on cue. Others, like me, find it difficult to fill my blog with constant content. This is something I am trying to change, though. I have started adding tools and micro tasking to my work day. We’ll talk more about micro tasking in another post, but it’s basically breaking down your…
Visual Marketing Should Be a Part of Your Creative Marketing Plan
Visual Marketing Should Be a Part of Your Creative Marketing Plan When it comes to marketing, using both visual and written content is often the key to getting the sale. When a customer has the choice between a blog post or sales letter with written content and one with both written and visual images, the customer leans more toward the one that shows as well as tells. As this infograpic from MDG Advertising shows, images are the up and coming stars on the Internet. Using image optimization as part of your business’ marketing plan can be the step you need to reach unlimited potential sales. Infographic by MDG Advertising
How to Create Content That Tends to Go Viral
Content is the backbone of the internet. As bloggers, we sit at our computers, often for hours, pecking away to create content we hope will be shared by others. We happily hit that post button and then we wait.. and wait some more. We know we are creating content that is good, but why isn’t it being shared by others? If you’re trying to get your content to “spark” and go viral, it really helps to get a strong understanding of what kind of content tends to go viral. Of course, nobody can predict what will go viral, nor can they make something go viral 100% of the time. But by understanding what kind of content tends to go viral, you stand a much better chance…
Are You Missing Passive Income Opportunities Right Under Your Nose?
Creating your own products is one of the best ways to create passive income. Memberships are another form. Every form of information you create has the option to become passive income in some form. Even your blog posts can become a form of passive income if you promote affiliate products (which you should be doing). When it comes to passive income opportunities, you should already have your plan in place. (If not, why?). When you’re a new online marketer, you probably have chose to go with the inexpensive option for your product – a digital eBook.
The Liebster Award Blog Entry
I was recently nominated for the Liebster Award Blog by Kathy Robinson . A big thanks goes out to her. I have decided to accept the challenge and will pass it on to others. Origins of the Liebster Blog Award (at least as much information as I could gather on it): According to the research found on Google and Bing, the Liebster Blog Award is an award given to smaller, up and coming bloggers by other bloggers who admire you and/or your blog. From what I can tell, it originated in Germany as an award that fellow bloggers feel you deserve recognition for your hard blogging work. Although the original numbers are different, the nominee was to have less than 300 followers. I don’t know if…
Social Media Etiquette: Sharing or Over-sharing?
I see it every time I visit one of the many social media sites: the naked pictures, the verbal abuse of friends and family, the strange, cryptic updates about being unhappy, the photos of half-finished food or the constant updates on someone’s fitness routine or diet. According to a survey conducted by sweatbrand.com, many social media users are guilty of over-sharing. Some of the worst offenses? Those who are constantly updating their status about their diet and fitness regime. Over 53 percent of survey participants said this is the most irritating social media habit. It’s okay to let your personality show through in your posts. That’s part of be social. But you can go to far. Do you really want your rant at your best friend…
Low Brow Advertising Intices Customers
Customers are the lifeblood of every business but to get those customers you need to advertise. And since your visitor often makes a decision within the first 10 seconds on you site, you have to have something of interest to keep them there. You need some type of pull to bring them in. It could be as simple as a graphic with a great sale offer. Check out this great infographic of low-brow advertising. It could just give you a great new advertising campaign idea!!